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charlotte bobcats slogan concept cooper union annual report
We failed to sell this idea to the Charlotte Bobcats during its first few years of struggle as a new NBA team. It's not the narrow question of how do you draw the Bobcat symbol. It's about how the team is perceived as a team and as individuals. But—no dice—to mix sports metaphors. For a Cooper Union annual report, this minor bit of cleverness. Cooper has three schools, art, architecture, engineering. The latter two inspired the use of slide rules for a bar chart.