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cbs ad lou dorfsman arthur godfrey bentley
Bob Sundland was the excellent copywriter on this ad. Afterwards, Lou Dorfsman and I rode crosstown in very slow traffic, in Arthur Godfrey's Bentley, which Godfrey drove. Quelle raconteur. (None suitable for family radio. Nor was his opinion of Richard Nixon's personality.) Unforgettable. I do forget who shot it. Possibly Bruce Davidson. These were done at Doyle Dane Bernbach as adjunct to the great ad/TV campaign for Mobil. These were the first lines I wrote alone. They came out of implied ideas in the research I was handed and which, over lunch, yielded strong copy lines and mayonnaise stains.