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Lippincott Margulies corporate brochure Perhaps it's our irrepressible sense of humor. But the dead seriousness of marketing theory sometimes reduces readership. Thus decorative visuals can enhance the pacing. Above, decorative art by Isadore Seltzer, then with Push Pin Studios.

Below, given the vast quantity of input then and now, that we are all deluged with, a summary page or paragraph can help make the point. Politicians do not seem to be aware of this. They keep talking without anchoring their point. (Listening?)

Lippincott Margulies corporate brochure