|Self promotion. Let's review the double standard. |
Ads, TV, the big stuff, are usually done by pros at ad agencies. Collateral is usually done by agency juniors (if you're lucky) or in-house desktop publishers who often have little training in advertising and none in marketing. But they can use a computer.
A computer ain't the same as creative ability. The ability to question, to redefine, to write or collaborate with a writer or art director, with an illustrator or photographer or printer or Web technicianto be sensitive to maketing and sales goalsare what you need from an ad or design pro.