Desktop publishers are not full-fledged designers.
Desktop publishers are not professional copywriters.

Facts are facts.

Of course, many in-house designers are true, trained, professional designers, not just Mac jocks. If so, we're not talking about you. But if you're a technical person who's been asked to design, or if you're an exec with a small company who's been asked to design, this does apply.

Some may resent reading this. But do you think anyone can do your job from a standing start, if at all? We don't think just anyone can do ours either.

You may be computer technical people, assistants, even executives or owners of a small company.
You may believe your education or tech skill means you can write or design effective sales literature or ads or Web sites.

Is that what you were hired to do? Trained to do? What you do best?
Are you being paid to be an executive or an amateur designer?

Ideally you'd do only what you do best. But:

If you are obligated to write or design marketing materials.
If your budget does not support bringing in a full-time professional.
The solution is a few hours of friendly and inexpensive Daddy Desktop (a service of Listen, Write, Design,) consultation and help. Via fax or email.

The bottom–line equation is this:

If doing the creative work totally in-house might cause iffy results,
and if hiring an outside professional puts you outside your budget,

bring in Daddy Desktop to consult for a few hours now and then,
and gain professional enhancement on a modest budget. $262.50 for a
3-hour consult

Fax your work-in-progress to the experts at Daddy Desktop.
To 704.542.3375 or email us a heads-up with a PDF if you wish!

You'll get back:
Sample type we set for you on the computer (usually 24–48 hours).
Example: Before&After typesetting

You'll get back:
Copywriting suggestions and commentary (usually 24–48 hours).
Example: Before&After writing headlines

You'll get back:
A note explaining what we suggested and why (usually 24–48 hours).

It's professional:
Your work will communicate and persuade.
And get done sooner too.

It's fun:
Daddy Desktop maintains his sense of humor.

The downside:
They'll ask you to write and design more.
But the downside can become the upside.

So if you think software is all you need, and recognizing that I speak from my own professional pride and ethic, please respect the difference.

Dabbling is nice.
Doing what you do best, is best.
Software ain't talent.

Some sweet talk:
About our basic services.
About our most advanced service.